Explain why contemporary cities are increasingly keen to develop their Essay

let off why contemporary cities are increasingly keen to develop their roles as event hosts and evaluate the potential difference problems associated with this strategic objective - Essay ExampleFor an event to be able to give a urban center the comprehension it requires, it must be a big one that leaves a mark on the recital of the world rather than just being a local event (Musgrave, 2009). As s result, more cities seek and strive to win the chance to host such big events. When a city wins the hazard to host one of such big events, they stand a chance to benefit in the pursuit waysAs Levy (1997) says, hosting a major event makes it possible for the city to increase its recognition in the global community of cities. Such events attract a lot of coverage by the international media not only during the time of the event but also during the preparation for the events. The preparation of the event notify take years and during this time, the city gets coverage by international m edia such as CNN and this increases its visibility in the international arena. This visibility and recognition is important in many ways. For instance, it attracts a range of people from tout ensemble over the world, both for succinct term stay and for broad term stay. For short term visitors, this has short term economic benefits because these people have to bring in foreign exchange and also stir a number of businesses in the city. For long term visitors who end up going to stay in the city, the city willing benefit from diversification of its population. In a global village, the need for a diversify community in a city has advantages that go beyond economic measures and therefore cannot be measured. white events, apart from increasing the profile of a city can also bring in long term economic benefits through increased foreign direct investments. Investors, if they think that the sporting event will be a good way to launch a business, may want to invest in the city (OECD, 20 08). These investments may be such as hotels and other investments that the investors from outside the city may opinion that the sporting event will crop up investments opportunities for. Apart from foreign